Future-facing brand identity for a cryptocurrency raffle platform.
The WinCoin branding project introduced a bold, digitally native identity for a new cryptocurrency raffle platform. The challenge was to create a brand that felt immediately credible within the crypto space, while capturing the accessibility and excitement of prize-winning. Drawing on Web3 aesthetics, we developed a modular identity system built around a stylised ‘W’ symbol, rounded typography, and modern gradients to balance trust and playfulness. The final identity - bright, distinctive, and confidently digital - laid the groundwork for future sister brands, including WinRush, ensuring consistency while allowing space for personality.
Services: Branding
Full Brand Guide for WinCoin
