Vibrant, playful brand for a consumer-facing prize platform.
Following the launch of WinCoin, WinRush was developed as a companion brand with a more playful, high-energy personality, focused on raffling premium consumer prizes. The brief called for a brand that felt instantly fun, friendly, and aspirational, while still connecting visually with its crypto-rooted predecessor.
We created a dynamic identity using bold pinks and purples, confetti-inspired visual motifs, and a custom wordmark bursting with movement and momentum. By referencing both digital gaming aesthetics and real-world prize formats like bingo and lotteries, WinRush builds on the credibility of WinCoin while carving out a vibrant, approachable space of its own.
Services: Branding
Full Brand Guide for WinRush
