What is SEO and how can it help boost your cosmetics and aesthetics business?
Let’s look at how SEO can help boost your business.
You know who’s looking for anti-aging injectables? People looking for anti-aging injectables.
Getting to the top of page one of Google is the holy grail these days. Get that right and customers will keep flooding into your clinic.
With issues around what you can and can’t advertise on platforms like Meta (for Facebook & Instagram ads), the best way to ensure that you get a steady stream of clients through the door is ensuring that your website meets muster, and that it’s your name that is at the top of every Google search in your local area.
In this article, we’ll focus on making sure that you are doing everything you can to come out on top by following SEO best practice, and putting a content marketing strategy in place so that you stay relevant in your market.
Following the initial boom of the cosmetics and aesthetics industry within the UK in 2017 the industry is showing no sign of declining and it continues to expand at an impressive rate, with non-surgical treatments having an estimated worth of £3 billion in 2022.
With such demand it's unsurprising that competition between beauty clinics is rife so any way to get ahead of your competitors can be hugely profitable. So, let’s look at how SEO can help.
So what actually is SEO and how can it help your business?
SEO essentially refers to the boosting of a website’s search engine ranking by using multiple different techniques and strategies so that when people search for the services that you offer, it’s your website that comes out on top of the list.
It’s a numbers game. If you want to increase turnover, you need more customers, and so you’ll need to optimise the different parts of the sales funnel:
1. Increase the total number of visitors to your site
2. Increase conversions
This article will focus on one of the ways of increasing traffic: SEO.
Now more than ever, a businesses online presence is a critical part of their sales mechanism. A website needs to dominate the search results for your chosen keywords and be the first that potential clients see. Being at the top means your website will get the most visitors, making it far more likely that you’ll make a sale. Think about how many times you’ve bought a product or service from a website at the top of the search engine.
Additional benefits:
Increased site traffic not only means that you'll make more sales but it’ll also mean your social media pages will become more popular as site visitors will be likely to check out your social media pages.
Having a popular and well liked social media page will strengthen your brand image and make your business more established and respected within the industry.
Having a good social media page will in turn boost your sales as you can use the platform as an opportunity to showcase your services and clinic.
Another way SEO can boost your sales is by giving your business credibility which, in the aesthetics and cosmetics industry, is everything!
It goes without saying that those that come first are seen as the best so any company whose website sits at the top of the search engine is going to be seen as being the best on offer and therefore a business that clients can trust.
So, how do we do it?
On- and off-site SEO. The essentials of SEO include posting regular content, creating backlinks and optimising your website with keywords and key phrases as well as website optimisation.
Only high quality and user friendly websites make it to the top of the search engine. So, by optimising your website by making it mobile-friendly and fixing glitches and lagging, your website will become easier and more enjoyable to navigate and site visitors will be more likely to make a purchase or booking.
It’s clear that SEO leads to increased sales, and this is great, but its benefits go far beyond this. SEO promotes the development of the whole online presence of your brand and this transforms your business into one that you and your team can be proud of.
Potential customers will know your brand for its good reputation and credibility and this is paramount in an industry where clients want the best of the best. With a well regarded name in the industry your clinic will never struggle to snatch up customers from far and wide.
To find out more about how to convert visitors into clients, get in touch to see what we can do for you.
Licorne Agency was founded with one goal in mind:
To offer fully managed web and branding solutions that let SMEs focus on what they do best—running their business.
If you want us to look after your website or branding, please get in touch.