How to Boost Your Business With Online Content
Reaching out to potential consumers has never been easier than with the Internet.
Your business now has access to a huge market of customers thanks to search engines, social media, podcasts, and video.
One of the best long-term methods to reach that market is through publishing content online. Online content helps your company build authority, brand awareness, and sales.
Your company may generate brand advocates who will buy its products for years, as well as send out recommendations to their friends and family, by connecting with them through content. Customers might learn from your blog or social media postings, share your items with their friends, or make a purchase when you announce a new product line.
Content can be posted on your website or repurposed across platforms. It can also be sent directly to your audience’s email inboxes. They will be notified every time you publish a new episode if they subscribe to your podcast.
Content helps your business get:
Increased exposure
Stronger brand awareness
Visibility and authority
The flexible engine that drives your company's online marketing is content.
Here’s what you need to know when publishing content online:
1. Lead with value.
Giving value (free information, advise, hints) helps to establish your company's reputation and keep it at the top of consumers' minds.
2. Map the customer journey.
Content marketing is storytelling that brings customers through different stages:
Awareness.
This is the stage when potential customers learn about you and your business. Lead customers from this “Awareness” stage to the next stage with a call-to-action to subscribe to your newsletter. At this stage, the content can be:
Tutorial (from search like Google or Pinterest)
Viral post (something people will share or retweet)
Expert content or analysis reports
Consideration.
At this stage, potential customers already know about you and would consider buying from you. They are already in your circle. Content can be half educational and half promotional. You’ll reach customers at this stage via content such as newsletters, case studies, and podcasts.
Decision.
At the decision stage, customers trust your business and are considering making a purchase from you. Content here isn’t to educate or build brand awareness, it’s to address the benefits of your products or services. At this stage, the call-to-action leads the customer to either make a purchase or start a free trial.
3. Create a strategy.
A strategy is required to ensure that your team achieves its objectives.
What is your goal when publishing content?
What is the monetisation plan?
How are you going to achieve your goals?
Create an audience intent for each platform. Does your audience look at Pinterest for inspiration? Instagram for tutorials
4. Interact with your community. Use content to interact with and engage your community!
Make them feel like they are part of something and create content that gets them involved with what you stand for.
5. Become a category leader.
You may also use content to set your company apart in your niche. Think about how your business is different from the rest, and how you can create content that reflects those differences.
6. Have a brand style guide that addresses brand voice and tone.
When you write a blog post, your team should all follow the same brand style guide to ensure that your company has a consistent look.It can also be a great basis for content concept planning.
Customers move through the customer journey when they are educated and helped by you as a brand. When you go beyond publishing content about your products, customers start to see you as a part of their everyday lives beyond your products or services.
With free access to a vast market, social media has opened up a whole new world to us. You can create a timeless brand recognition beyond the items you currently offer by using shareable content.
Ready to get started? Get in touch with our team today to see how we can help you boost your business with online content.
Licorne Agency was founded with one goal in mind:
To offer fully managed web and branding solutions that let SMEs focus on what they do best—running their business.
If you want us to look after your website or branding, please get in touch.
