Optimise Your Website's Search Engine Ranking Using 10 of our Best Tried and Tested Techniques
Our Top 10 Methods for Achieving Optimised SEO
It comes as no surprise that websites at the bottom of the search engine don’t get noticed. Thankfully this is avoidable with search engine optimisation, aka SEO. Even though navigating search engine algorithms sounds like a daunting task, especially as these algorithms are always changing, there are a number of tried and tested methods of boosting your website’s ranking.
1. Ensure that your website is secure
In the tech savvy world we live in security online is becoming a top priority and consequently website security and privacy are key factors in determining search engine rankings.
One way to improve the security of your website is to get a security certificate which will always ensure that your website is ranked higher than those that don’t.
2. Get your keywords in quick
Getting your keywords into your content early on lets the search engine know what your website is all about, this way if someone searches one of your keywords your website will rank higher.
3. Make your title, descriptions and content stand out
By using unique language you help to differentiate your website from similar others and in doing so your website will stand out and appear original.
4. Optimise your title tag
Be sure to include your main keyword in your title tag as this will demonstrate its priority. If possible, you can boost this effect by getting your keyword into your title as well.
5. Check for lagging
No one sticks around on websites that don’t load and the search engine algorithms know this. Make sure that your website loads quickly and smoothly to minimise loading time and optimise its ranking.
Limit loading time by reducing image sizes, removing unnecessary code and by using a content delivery network (this sources your website content from servers closer to your audience to cut down loading time).
6. Optimise your images
Give your image files descriptive names and use image alt text as this will inform the search engine what images are present on your website.
7. Link your website pages together
Improve the ranking of your main web page by creating internal links between your smaller web pages and main page.
If you can be sure to include your keyword in these internal links for even greater optimisation.
8. Create top quality content
Ensure that your website contains content that is accurate, engaging, informative and well written.
Be as thorough and conscientious as you can as most high ranking websites contain a lot of content.
9. Backlinking
It may seem a thing of the past but backlinking can be a valuable tool for improving your website’s ranking. Demonstrate your website’s relevance by linking it with other high quality websites, the key here being ‘high quality’ as backlinks with low quality websites can have the opposite effect! For more information about backlinking and some great tips, check out our article here.
10. Familiarise yourself with website feedback
Give time to check your user experience to see which parts of your website could be improved. For example, website visitors may be struggling to navigate through the different site pages.
Fixing these problems will increase the amount of time visitors spend on your website which will help to improve its ranking.
By following each of these steps you will ensure that you optimise your website’s search engine ranking, giving it the best platform you can and allowing it to reach a wider audience!
Need some help? Get in touch with our team today!
Licorne Agency was founded with one goal in mind:
To offer fully managed web and branding solutions that let SMEs focus on what they do best—running their business.
If you want us to look after your website or branding, please get in touch.
