Website Footers: Why They Matter
At Licorne Agency we understand the importance of every aspect of web design, including the often underestimated website footer.
While the footer may not steal the spotlight, it quietly plays a quietly crucial role in shaping user experience and enhancing website performance.
Web Design
The footer is a crucial part of your CTA strategy. It’s where people go to find any information that t they haven’t been able to find while browsing the rest of your site. It’s also the place that impatient visitors flock to when they want the TLDR.
Keep it Simple
While the footer is valuable, cluttering it with excessive content can backfire.
At Licorne Agency we prioritise simplicity and effectiveness in footer design. Streamlining the footer with focused CTAs and organised navigation links enhances usability and prevents information overload, ensuring a user-friendly experience.
Organising Your Footer
A well-structured footer is typically comprised of four key sections:
Call to Action: Kick off the footer with a clear and compelling call to action, directing users to take the next step in their journey.
Navigation: Follow up with a concise set of navigation links, grouped logically for easy scanning and seamless navigation.
Copyright and Legal Info: Conclude with essential legal information (like your privacy policy), ensuring compliance while keeping it discreet to avoid overwhelming users.
Social Links: Integrate links to your social media profiles, allowing visitors to easily connect with your brand across various platforms.
Branding
In the footer design, we never overlook the opportunity to reinforce your brand identity. Incorporating your company logo ensures that every visitor leaves with a lasting impression of your brand.
By making the most of the footer and implementing best practices, we at Licorne Agency can elevate user experience and drive engagement. So, next time you're crafting a website, remember to give the footer the attention it deserves.
Licorne Agency was founded with one goal in mind:
To offer fully managed web and branding solutions that let SMEs focus on what they do best—running their business.
If you want us to look after your website or branding, please get in touch.