SEO and Managing Expectations
SEO is perceived to be a dark art. When we speak with clients, there seems to be a general misunderstanding of what SEO is, how it works, how it can help their business, and how long it will take to get results.
As a result, many small to medium sized businesses completely neglect their SEO.
To put it simply, if you do your SEO work, you will rank on p1 of Google organically for your chosen keywords, if you don’t you will have to pay to be there by doing Google Search Advertising (formally known as AdWords).
And here’s the kicker, there is no free way of getting on page one. You’re either paying for it with Pay Per Click, or you’re paying someone to do the SEO work. So why bother with SEO when you can just buy ads?
Well, think of it like this, it’s like the difference between a great skincare routine or using an Instagram filter. With the filter, as soon as you turn it off, your wrinkles, acne and dark spots are back instantly, with a great skincare routine, you get lasting effects - full disclaimer, I have a terrible skincare routine as evidenced in the video!
Also, remember that SEO takes time. The work of getting all of your onsite SEO up to scratch and then building up mountains of backlinks is laborious, and time consuming, so patience is key, but it does pay off in the end!
Get in touch with our team today for SEO support.
Licorne Agency was founded with one goal in mind:
To offer fully managed web and branding solutions that let SMEs focus on what they do best—running their business.
If you want us to look after your website or branding, please get in touch.
