Using branding as a tool to improve your business
We work with your brand to improve your business…
So, we’re a white glove website and branding agency that claim to do everything for you, but is that really true?
Well yes. And no.
When it comes to websites and branding, we do it all, but it’s good to remember that we’re not business or management consultants (but we do have a few contacts for that if that’s what you’re after).
Ok, first up, what do we not do?
We don’t work on your business, so we don’t do any of the following:
Conduct thorough market research
Develop your products or services
Craft business plans
Select and register your business name
Establish your operational base, whether online or brick-and-mortar
But we do work on your brand…
A brand is the soul of your business; it's how your customers perceive and feel about your business. It's more than just a logo or a set of colours – it's the relationship you establish with your audience. A strong brand connects, resonates, and stays with your customers, influencing their choice to pick you over competitors.
It’s our job to work with your brand to improve your business. Here are some of the areas that we focus on when developing a brand:
Defining Your Brand Purpose: What's your ‘why?’ This purpose should resonate through your business, from your values to the impact you wish to create.
Understanding Your Audience: Who are they? What do they crave? We craft your brand to speak directly to their desires and needs.
Carving Out Your Unique Value Proposition: What makes you different? This is what sets you apart in a sea of competitors.
Developing a Brand Personality: Is your brand the life of the party or the wise mentor? Humanise your brand to make it relatable and memorable.
Creating a Striking Visual Identity: This is where your brand’s visual aesthetics come into play – make it stand out and speak your brand’s language.
Boosting Brand Awareness: We use marketing strategies to put your brand in front of your target audience. Think websites, social media, and beyond.
Fostering Loyalty: Turn customers into brand ambassadors through quality experiences and community-building initiatives.
Championing Consistency: From your marketing materials to customer service, we ensure everything aligns with your brand's purpose and values.
If you’d like to work with us on deveoping a brand that makes sense to your target audience, set up a call.
Licorne Agency was founded with one goal in mind:
To offer fully managed web and branding solutions that let SMEs focus on what they do best—running their business.
If you want us to look after your website or branding, please get in touch.
