7 reasons to choose Squarespace for your business website.
Why choose Squarespace?
The question of why we choose to use Squarespace for business websites comes up from time to time. Here are our 7 reasons why:
Affordability
The Squarespace Fluid Engine grid framework allows us to do the bulk of the design work for a new website in a very similar way to how designers design for print in software like Adobe Illustrator or InDesign. This means that we can create layered layouts much faster than would be possible if we were to manually code each element. This ‘shortcut’ reduces developer touch-time on each project, so we can create completely bespoke designs at a fraction of the cost of primarily manually coded bespoke websites.
Custom Coding
This said, we do use custom code on most of our projects. This enables us to break free from the ‘off-the-shelf’ look-and-feel that many DIY and entry-level Squarespace websites have. Once the basic layouts are in place, we use custom CSS & Javascript to create functionality and wow-factor that will set your business website apart from your competitors. From custom cursors to complex animations, the Squarespace Code Injection and CSS panels allow us to easily bring your website to life in a way that represents your brand.
Mobile Friendliness
With Squarespace, you don’t need to choose which screen or device size to prioritise. We are able to design mobile-first for mobile, and desktop-first for desktop, providing your website visitors with a great user experience, whatever device they are using. We can also create specific designs for tablet, laptop and extra-wide desktop screens on request.
Security
Unlike an open-source platform like Wordpress, Squarespace is a closed-source platform. This means that there is very little technical website maintenance that needs to be done on a regular basis. Open-source platforms require frequent manual updating of plugins & frameworks that can present a security risk if left unmanaged. With Squarespace, all of this is managed by the platform itself as part of its ‘all-in-one’ hosting fee. In addition, Squarespace provides automatic SSL (Secure Sockets Layer) certificates at no additional cost, ensuring secure website traffic and notifying Google (and other search engines) of your website’s trustworthiness, improving SEO.
Support
Squarespace has excellent 24/7 Customer Support included in your hosting fee. Customer Support is accessible by chat and email and are usually able to resolve any issues within the hour. This is a significant advantage over platforms like Wordpress that rely on community forums for support. This perk helps us to keep our account management and technical support fees to a minimum.
eCommerce
Let’s not beat around the bush, Shopify is of course the eCommerce number one, but necessary plugins can make it expensive, and for many businesses, over complicated. While inventory management is easy with Shopify, a developer is required to make edits to the design of the main pages. With Squarespace, you get built-in inventory management tools, secure payment, promo and shipping tools as well as Squarespace’s signature design flexibility. If you’re looking for a simple way to sell your products and services online, Squarespace has all the eCommerce functionality you will need. We can also integrate Squarespace with Shopify in some cases, so please get in touch to discuss this if you have complex selling needs.
Ease of use
Once designed, it is usually very easy for our clients to self-manage their websites, or to employ lower-cost workers such as virtual assistants to maintain their websites. The Squarespace platform is an easy-to-use CMS (content management system) and most businesses only need to make basic content updates to their websites on a regular basis, such as adding new pages based on existing templates. We provide our clients with a full training session that is recorded for your reference to help you (or your PA) get started. We are of course available for more complex website development and additions to your website on request.
With Squarespace, small to medium-sized businesses get so much more for their money. We offer bespoke, secure websites at a fraction of the cost of a traditional WordPress site, or, with design and security taking up a smaller share of the budget, we can provide a full SEO- and Conversion-Focused website strategy service including content creation.
For more information see our Standard or Premium website services
Licorne Agency was founded with one goal in mind:
To offer fully managed web and branding solutions that let SMEs focus on what they do best—running their business.
If you want us to look after your website or branding, please get in touch.
